Live Streaming is the key functionality for every type of promotional activity, any sort of event promotion, etc.
Convenience with accessibility is what trending today. Most of the services are focusing on providing immersive experiences for their audience. This is the reason for the increase in popularity of Event live streaming in recent years.
With the modification of video latency during the live streaming session, the quality of the video along with its real-time delivery to the audience has made new records. As of now, live streaming will play a central role in creating new connections and reaching out to a wider audience.
In this blog, we are going to discuss live streaming and its works. Along with this, we will be highlighting some of the striking features of these services as well as some popular tips to host interactive sessions.
What do you mean by Live Streaming
In comparison to hosting in-person events, live streaming is something unique as well as innovative in its own way. Well, it is basically the transmission of raw video over the internet in the form of chunks of data. This data is after encoded by some best live streaming services is transferred to the user in real-time.
The point of consideration here is nothing can be recorded or downloaded, it is a real-time experience. There are many benefits apart from social distancing with the hosting of live streaming sessions. It saves the cost of scheduling, accommodation, travel expenses, venue, size -problems, and much more. Additionally, live-streaming sessions have some environmental benefits also.
How to Set up your Live Stream
For properly hosting your streaming session, here are a few elements that play a crucial role during the streaming session –
Setting up Audio & Visual Sources
Video sources can be simply defined as the use of a camera and related equipment for your live-streaming session. While working on a simple stream, might consist of one audio as well as one video source.
On the other hand, multiple streaming consists of more than one source of audio & visual. Descriptive examples of these types include – computer screens, camcorders, webcams,s, etc.
Use of Encoders
Most of the live-streaming service providers include video encoders for the proper translation of video over the internet. The encoder is a necessity for each type of live-streaming session because most of the videos are not streaming-ready.
Streaming Destination
It is basically defined as the platform or the app where your live-streaming session is taking place. The link for your event will be shared with leading social media platforms with the help of these streaming destinations.
Most of the live streaming services in India use content delivery networks. Though the paid ones give you the power to control the key functionalities of your streaming session and how it will be presented.
Benefits of Live Streaming
Live streaming services are currently working well for consumers as well as growing businesses. Here are some of the most popular streaming benefits which make them the perfect choice for hosting your live session –
- Live streaming is the budget-friendly solution if your pocket is too tight for hosting an in-person event. Right from saving the cost of accommodation, travel expenses and training expenses everything can be done by just sitting at home and watching everything live.
- With some of the best live-streaming platforms provide immersive features like – live polls, handouts, real-time feedback, and much more. People tend to engage more with the content at their own ease.
- With the cost reduction facilities, these services are focused on revenue generation parameters for better growth and development of businesses and organizations.
- With real-time facing of the audience without any editing or polishing thus creates an emotional attachment with them and works on increasing the credibility of your brand or services.
Important Tips for making Interactive Live-Streaming Events
Here are some of the prominent tips which can make your live-streaming event a highly engaging session –
Creation of the Landing Page
This page will act as a gateway to your live event. With the help of event live-streaming service providers, you can easily set up your home page and describe in brief what’s gonna happen at your event.
Additionally, all the user-related information will also be saved which can be used for future coordination purposes.
Rewarding Audience
During the live session, the best way to get your audience to stay connected with you for long hours is by giving rewards to the winners. This particular act thus also ensures the active participation of the audience.
Rewards can be of any type ranging from – gift vouchers, to discount coupons, and much more. It boosts up the conversion rate for your live event eventually.
Using Interactive Features
With the help of some best live streaming services, audience engagement is now something to cheer about. With immersive features like – real-time feedback, live poll, handouts, etc. audience has multiple ways to connect with you at a more personal level.
After all the main objective of these live-streaming services is to build more authentic connections and increase the credibility of the product or service.
Messaging Privately
Get to know each of your guests personally by using the private chat feature. Allowing your viewers to PM you prior to or following the live stream will make it easier for them to relate to you and your business.
You’ll be able to give your guests a really intimate encounter with your company or merchandise.
Summing Up
The concept of live streaming is very broad, and each streaming situation is unique. This article was intended to become a very general overview of going live. However, we do hope that we were able to clear up any confusion around the fundamentals of going live and how to begin live streaming.
Making your live streams excellent will need some practice and knowledge of these fundamentals. Relying on these on-demand live streaming services thus ensures quality delivery of the content along with reaching out to wider audiences across the globe.
